Ascendancy Internet Marketing

What are (not provided) keywords in Google Analytics?

Helen — Mon, 20 May 2013 14:15:14 +0000

If you’ve logged into Google Analytics recently, you’ll no doubt have noticed that one of your top keywords – probably THE top keyword – is displayed as ‘(not provided)’. What does this mean? It means that people have visited your website as a result of an organic Google search that they made via a secure Google search – which usually means a search made while logged into their Google account. Google now offers so many useful tools – Gmail, Google...

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Helen’s Visit to Google

Helen — Tue, 09 Apr 2013 13:51:06 +0000

A few days ago, I had the pleasure of a visit to Google London HQ, for an agency event. I’ve been invited to previous events but been unable to attend, so I was glad to finally be able to make it there! To get the best train fares I somewhat rashly booked myself onto the 5:24 train! Bleary-eyed, I arrived in the big smoke at 7:13 in the morning, giving me ample time to travel 3 tube stops by 9am…...

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Using Google Analytics goals

Helen — Mon, 08 Apr 2013 14:21:57 +0000

When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their Google Analytics. We’re looking to see: How much traffic do they get? Where does it come from; and How many enquiries or sales have they had as a result? The last of those three items is where Google Analytics goals come in – and in...

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Shrewsbury v Telford – Day Seven – All The Rest!

Helen — Sun, 17 Feb 2013 09:10:04 +0000

This is the seventh and final part of a series of blogs demonstrating how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. The final chapter in our Telford v Shrewsbury Google Showdown! It’s our final day comparing the two towns through Google search terms – and it’s going to...

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Shrewsbury v Telford – Day Six – Places To Stay

Helen — Sat, 16 Feb 2013 09:10:02 +0000

This is part six of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Places to Stay in Telford v Places to Stay in Shrewsbury Around 8% of the search phrases which include the word ‘Telford’ are related to accommodation, while in Shrewsbury the...

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Shrewsbury v Telford – Day Five – Public Services

Helen — Fri, 15 Feb 2013 09:16:31 +0000

This is part five of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Public Services in Telford v Public Services in Shrewsbury In this category we look at public services, other than education and public transport, which we have already treated elsewhere. Within...

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Shrewsbury v Telford – Day Four – Travel

Helen — Thu, 14 Feb 2013 09:15:54 +0000

This is part four of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Travel in Telford v Travel in Shrewsbury Shrewsbury people appear to be slightly more inclined to search for car-related phrases than Telford people (7% of searches in Shrewsbury and 6%...

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Shrewsbury v Telford – Day Three – Work & Education

Helen — Wed, 13 Feb 2013 10:43:33 +0000

This is part three of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Work and Education in Telford v Work and Education in Shrewsbury Understandably, the people of both Telford and Shrewsbury are concerned with their work and their children’s education. Our category...

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Shrewsbury v Telford – Day Two – Sport

Helen — Tue, 12 Feb 2013 09:43:07 +0000

This is part two of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in Shrewsbury It’s day two of our great Google showdown between Telford and Shrewsbury and we’re looking at sport. Which town is sportier? Do we...

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Shrewsbury v Telford – Day One – Leisure

Helen — Mon, 11 Feb 2013 08:23:27 +0000

This is part one of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in Shrewsbury In both Telford and Shrewsbury, leisure related searches make up the biggest proportion of Google searches. In Shrewsbury leisure accounts for 24% of...

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