Posts by Bethan

Video has recently shown itself to be of huge value in the world of digital marketing. People are watching more and more videos online, so brands have started to ensure that video is a big part of their marketing message. Video content has grown to become an essential part of modern-day digital…

Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden data, if you only knew where to look for it and how to use it. Once you’ve had a campaign running for…