Posts by Emily

We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing. Here’s my beginner’s guide to the core Google Analytics metrics. Bounce Rate A lot of…

Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics indicate that organic posts are only reaching around 2% of the people who like and follow a Facebook…

We often get asked a by clients whether, when advertising on Facebook, they should use boosted posts or ads. Many are unaware that boosted posts aren’t the only way of advertising on Facebook, or don’t understand the difference. With regard to which is best for your business, it does…