So, you’re having a new website built and you think you’ve thought of everything that might possibly go wrong…. Or have you? You’ve got a web designer to design it for you, a web…
Meet one of the A-Team’s newer members within the Digital Marketing team – Say hello to Mary: Tea or coffee? Definitely tea, I’ve never enjoyed coffee. What is your favourite meal? I…
Say hello to our Junior Web Developer – Tom, who started working as part of the A-Team in 2021! Tea or coffee? Definitely tea, though usually only one or two cups a week What is your favourite…
Landing pages are an integral part of a good PPC strategy. They allow you to target your ads more precisely and show potential customers a specific product, service, or offer. It also encourages them…
Meet another member of Ascendancy’s web team! Say hello to Alex… Tea or coffee? Tea What is your favourite meal? A good Sunday roast If you could be an animal, what would you be? A sloth,…
Instagram has become a powerful tool for marketing. The social media platform can put a face to your brand, giving you a more personal connection to your customers. Allowing you to easily promote…
Get to know Ascendancy’s Office Manager, Alice! Tea or coffee? Peppermint Tea What is your favourite meal? I could eat Spaghetti Bolognese for lunch and dinner every day and not get bored, I…
Say hello to a member of the A-Team! Meet a member of our fantastic Web Development team, Karen: Tea or coffee? Coffee in the morning and tea in the afternoon. What is your favourite meal? I don’t…
E-commerce businesses are always trying to maximise sales at key times of the year, with Christmas and Valentine’s Day being two examples. But none are more important or busier than Black…
Black Friday 2020 was predicted to beat the UK online sales record and that prediction was not wrong. It was a record-breaking year with online sales reportedly up 60% on the previous year. Overall,…
Backlinks are links from a page on one website that lead to another website. Google looks favourably on these when deciding organic search engine rankings due to them being considered a “vote of…
A Shropshire digital marketing firm has expanded its operation with the appointment of three new members of staff. Ascendancy Internet Marketing has added a new web developer, junior web developer…
The COVID-19 pandemic has of course led to exponential growth in online retail over the last year. More and more businesses are realising the importance of using the online channel to their business…
A meta description is an HTML tag that you can set for a page of your website and (Google gods permitting) will show under your title tag on a search engine results page. It can be used to give some…
For e-commerce retailers, one of the most important metrics you will be measuring is the conversion rate of your checkout process. Even a tiny increase in the percentage of visitors who complete a…
In the years to come, we will no doubt look back at 2020 as the year that fundamentally changed e-commerce. The pandemic brought dramatic growth in the digital and e-commerce sectors, creating a boom…
For e-commerce businesses, returns can be a real headache. Not only do you have to deal with the disappointment of customers not loving your product, but it also eats into your profit margin and…
When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods.…
Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching…
The pandemic and the lockdowns it has created as a result have all meant that everybody’s lives and the way we run our days have changed. People have stopped doing certain activities and habits,…
Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into…