The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it…
Web design and digital marketing agency Ascendancy was this month recognised for its excellence after being crowned Best Small Business 2017 at the annual Shropshire Business Awards. The Ascendancy…
We’re over the moon to announce that we have won the Best Small Business award at the Shropshire Business Awards. We received the award from sponsor Nick Jones Wealth Planning at a ceremony at…
Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you…
If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords…
I was delivering some Analytics consultancy recently, and in my usual way, I started with the questions ‘what do you want to measure?’ and ‘what is it about your current reporting regime that…
It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite…
Engaging a digital marketing agency can make all the difference to the success of your online presence. Finding the right agency will obviously be your first priority. Once you’ve…
A Shropshire director has spoken at a high profile summit in London about revitalising private healthcare for the 21st century. Digital marketing expert Helen Culshaw, who runs Shropshire-based…
A Shropshire networking group which supports women in rural enterprise has launched a new-look website with the help of one of its own members. Helen Culshaw and her team at Ascendancy in Shifnal,…
The owner of a vintage photobooth hire business has seen bookings for parties and weddings almost quadruple since launching a new website. And with summer on its way Vicki Owen, who set up Love Your…
A Shifnal based web agency is helping to promote Shropshire businesses far and wide after playing a major role in redesigning a portfolio of regional news websites. Ascendancy, on Victoria Road,…
An expanding web design agency in Shifnal has welcomed a new apprentice to its team. Former Idsall School pupil Jon Harrison has joined Ascendancy in Shifnal as a web design apprentice. The…
The phrase ‘Shropshire Star’ is searched for more than 200,000 times a month in Google – meaning the newspaper tops a poll of the 100 most popular Shropshire keywords. Research carried out by…
What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg.…
For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when…
Shifnal based web agency Ascendancy has been hand picked by Google out of 30,000 UK agencies for an exclusive High Growth Business Coaching Programme. 15 high growth and high-potential agencies from…
A new community website has been launched for people living in Shifnal. The site www.shifnal.org has been designed by Ascendancy, which has its office on Victoria Road, and is sponsored by the…
Businesses from across Shropshire have been learning how to get to the top of Google with the help of a county marketing expert. Helen Culshaw, managing director of Ascendancy in Shifnal, was one of…
A dedicated team of digital marketing experts are celebrating after achieving six top industry qualifications in just four weeks. The achievements by the team at Shropshire based agency Ascendancy is…
Shropshire businesses have been warned their websites will rank less well on Google internet searches if they don’t take action to make them mobile friendly. The ‘mobile’ message was a key…