Posts by Helen

You’ve probably heard the hype over the last couple of weeks that the new Google Instant is going to ‘change SEO forever’. If you’re not sure what Google Instant is, here’s a quick summary. If you’re logged into Google with a Google account (which you will have if you’ve ever signed up to any of Google’s many services such as Gmail, Google AdWords or Google Analytics) then you will notice a difference when you search. As soon as…

A great way to boost traffic to your website is to get your products and services listed on Google’s product search. Formerly known as Froogle, Google Product Search is a price comparison service and a competitor to well-known shopping sites such as Kelkoo, Ciao and Pricerunner. Google Product Search results are displayed alongside organic listings; for example if you search for “Breville kettle” on Google UK, results from Google…

A common issue faced by our clients is that they need to find an effective way of targeting potential clients online who are situated in a particular local area.  If this sounds like you, here’s a checklist of several effective ways to target your local customers online: Make sure you have created a listing on Google Maps. If you’re listed already (as many businesses are) then take control of your listing by creating a new entry on…

As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is suffering from what we call ‘KFS’, or Keyword Fixation Syndrome. I asked our optimisation specialist Geoff about Keyword Fixation Syndrome – how to recognise the signs, and how to overcome it! Keyword Fixation Syndrome can be diagnosed…

Increasingly, we take over Google AdWords accounts that our clients have set up for themselves and subsequently found the system more difficult to make pay than they had expected. Google AdWords makes me think of the phrase ‘A minute to learn, a lifetime to master’ which was on the box of the Othello board game which I used to play as a child. Google have done an excellent job of making the AdWords setup process easy to use, so that…

The words that you use on your website are crucial not only for attracting visitors to your website via search engines, but also to convert your visitors into paying customers or clients. Even if you consider yourself a good writer, you may not know about writing for the web and how it differs from writing for print. Jakob Nielsen, usability guru, starts an article on “How Users Read on the Web” with the phrase “They…

If you’ve recently redesigned your website, or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the site. After all, you probably didn’t like that site very much and couldn’t wait to see the back of it. Maybe you didn’t like the design, the content no longer fitted with your vision for the business, or perhaps the…