Posts by James

A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When we take over a Google AdWords account we often notice the following mistakes: The Chosen Targeted…

Where can Google AdWords ads appear? Everyone knows that Google AdWords ads appear on Google. But in our experience, not all clients are aware quite how many other opportunities are available to them beyond Google, via the AdWords platform. Here’s a quick rundown of some of the options open to you when you advertise on Google AdWords: Search Advertising This is the most common form of advertising in use. They are text ads which appear on…

1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to be compatible with the new code, not installing the code means you are missing out on new features, and…