Posts by Jay

There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do not know what Quality Score is – Quality Score is Google’s 1-10 rating given to each of…

Change isn’t something a lot of us like; sticking to what we know best is often what we believe to be the best option, despite a better/easier version being available. When we came into work one day and found that the thing we used most had changed beyond recognition, we were a bit thrown. It has…