As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the…
Google Shopping ads rely on the information in your product feed to decide which keywords your products should show for. Poor wording or insufficient information could make the difference between a…
3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience. However, many small businesses who have been seduced into paid…
There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do…
When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours. I’d like to share with…
A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When…
1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to…