Posts by Jay

3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience.  However, many small businesses who have been seduced into paid advertising on Google find that they burn through a significant amount of cash, with no apparent returns. The aim…

There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do not know what Quality Score is – Quality Score is Google’s 1-10 rating given to each of…

When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours.  I’d like to share with you a brilliant way to save time and ensure all your promotions start and end at exactly the times you…

Change isn’t something a lot of us like; sticking to what we know best is often what we believe to be the best option, despite a better/easier version being available. When we came into work one day and found that the thing we used most had changed beyond recognition, we were a bit thrown. It has…