How having an SSL Certificate could benefit your website

In the past, SSL certificates have been primarily used to secure the transmission of sensitive information on the web, such as credit card information and sensitive personal details. We now recommend to all of our clients that they should have an SSL certificate for their website – this…

How do you find out what your AdWords Quality Scores are?

Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you can potentially rank higher up the page for a lower cost. This is because ads aren’t purely ranked…

Under-Used Analytics Features 6: Annotations

This is the sixth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to use them…

Google AdWords Broad Match Explained

If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords you want to advertise on, and write ads that will be triggered when people search for the keywords…

Under-Used Analytics Features 5: Events

This is the fifth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

Google Analytics reporting that tells you where you need to improve performance

I was delivering some Analytics consultancy recently, and in my usual way, I started with the questions ‘what do you want to measure?’ and ‘what is it about your current reporting regime that isn’t working for you?’ The client’s answer, I thought, was…

Under-Used Analytics Features 4: Multi Channel Funnels

This is the fourth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how…

Under-Used Analytics Features 3: Dashboards

This is the third post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

Under-Used Analytics Features 2: Content Groupings

This is the second post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

Under-Used Analytics Features 1: Segments

This is the first post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

How To Get The Most Out Of Your Digital Marketing Agency

Engaging a digital marketing agency can make all the difference to the success of your online presence.  Finding the right agency will obviously be your first priority.  Once you’ve engaged the perfect agency, there are steps you can take to ensure that you get the most out of your digital…

Introducing Google’s new Expanded Text Ads

It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite dramatically, from the old format of 25-35-35 (25 characters for the headline and 35 characters for…

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