Blog

Digital Marketing is a field of constant change. In the last few years, social media has changed the way businesses market themselves. New platforms and techniques are always in the works. So, where should you be advertising your business in 2020? Google Google Ads is still one of the top platforms that we advise our clients to advertise on. A lot of businesses are advertising on Google, and somebody has to be in the top spot, so it might as…

As Search Engine Marketers, we are constantly looking to expand our knowledge of everything search. We want to know how it works, how it’s going to evolve and most importantly – how we can use that knowledge. So, a huge concept in SEO right now is… entities. Not just entities, but also…

Here at Ascendancy, we have a dedicated Digital Marketing team. Meet one of our Account Managers, Emily… Tea or coffee? Is there an option for peppermint tea? 😀 What is your favourite meal? Mexican…. anything that involves guacamole. If you could be an animal, what would you be? A cat…

Google Shopping ads rely on the information in your product feed to decide which keywords your products should show for. Poor wording or insufficient information could make the difference between a profitable shopping campaign and a non-profitable campaign. We’ve seen shopping campaigns getting…

Liked our first ‘get to know the team’ blog? Here’s the next one for you. Meet Arthur, he’s in charge of business development! Tea or coffee? Tea – Irish descent means I have no choice, plus cake goes far better with tea! What is your favourite meal? Full Irish cooked…

Ever wanted to know more about the team at Ascendancy? Here is the first in a series of posts profiling each of our lovely colleagues. Meet Jon, one of our talented Web Developers… Tea or coffee? Coffee in the morning, tea at night – water throughout the day! 😊 What is your favourite…

We asked client and friend of Ascendancy, Monica Seeley, about a tool we had come across (Email Meter) which monitors and reports back on your usage of email. Email overload is obviously a big issue for us and for many of our clients (Helen alone receives around 3,000 emails per month!) and we were…

Who wouldn’t, after all? The headline may sound ‘too good to be true’, but these results really are typical of our real-world client results, where we are using custom landing pages combined with a strong Google Ads campaign. So what’s a landing page? In simple terms, it…

Video has recently shown itself to be of huge value in the world of digital marketing. People are watching more and more videos online, so brands have started to ensure that video is a big part of their marketing message. Video content has grown to become an essential part of modern-day digital…

Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden data, if you only knew where to look for it and how to use it. Once you’ve had a campaign running for…

WordPress is the world’s most popular Content Management System (CMS) and is widely used to power all sorts of websites, from small brochure sites to major e-commerce operations. The one thing that every WordPress website has in common is that they all use a  theme’. A theme determines how…

As a business owner, getting up and online can be a bit of a minefield. Where do you start? What do you need? How do you update your products? How will customers find your store and how will you process payments? There are many eCommerce platforms out there, but here at Ascendancy, we are big fans…