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Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden data, if you only knew where to look for it and how to use it. Once you’ve had a campaign running for…

WordPress is the world’s most popular Content Management System (CMS) and is widely used to power all sorts of websites, from small brochure sites to major e-commerce operations. The one thing that every WordPress website has in common is that they all use a  theme’. A theme determines how…

As a business owner, getting up and online can be a bit of a minefield. Where do you start? What do you need? How do you update your products? How will customers find your store and how will you process payments? There are many eCommerce platforms out there, but here at Ascendancy, we are big fans…

Google have recently introduced a new pricing structure for their Google Maps API, along with a requirement for websites using the API to have an API key set-up and linked to a valid credit card. How does this affect me? If you are an Ascendancy client and you have one or more Google Maps embedded…

3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience.  However, many small businesses who have been seduced into paid advertising on Google find that they burn through a significant amount of cash, with no apparent returns. The aim…

We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing. Here’s my beginner’s guide to the core Google Analytics metrics. Bounce Rate A lot of…

On Tuesday, we hosted a live webcast of Google’s annual ‘Marketing Live’ event at which they announce new features across their marketing platforms. Sadly we could only accommodate 10 guests in our meeting room, so we weren’t able to host all of our clients and friends, so…

Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics indicate that organic posts are only reaching around 2% of the people who like and follow a Facebook…

Are you thinking about hiring a digital marketing agency to help market your business online? Here are some examples of questions that you should ask when enquiring with each agency. These will hopefully help you to bust through the marketing jargon and help you find the right digital marketing…

There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do not know what Quality Score is – Quality Score is Google’s 1-10 rating given to each of…

When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours.  I’d like to share with you a brilliant way to save time and ensure all your promotions start and end at exactly the times you…

We often get asked a by clients whether, when advertising on Facebook, they should use boosted posts or ads. Many are unaware that boosted posts aren’t the only way of advertising on Facebook, or don’t understand the difference. With regard to which is best for your business, it does…