Over the past year many e-commerce businesses have seen a change, one way or another, in their volumes. While the news tends to report that online businesses are doing particularly well, it does all depend on what you sell. There are certain products, such as evening wear and products for the…

When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods. It is important to ensure that your e-commerce website offers more than one payment method, as…

Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching funny cat videos – many businesses are now choosing to harvest the power of social media to give…

As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and businesses to accommodate these habits or face losing out to the competition. In 2018, global eCommerce…

The pandemic and the lockdowns it has created as a result have all meant that everybody’s lives and the way we run our days have changed. People have stopped doing certain activities and habits, some have ventured into new hobbies and some people have completely changed the way they live. So, as…

Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into play. A marketing persona is a detailed description of a key segment of your audience, primarily used…

Collection ads are a perfect way to get your products out there in a dynamic and easy to use way. They can be used in many different ways for different businesses, however, from our experience, this format works best for e-commerce business with a product to sell!   What are collection ads?…

With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the case when it comes to Google Ads, there is no one size fits all, no single answer for everyone. It…

So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been asked by clients a few times for software recommendations, so I thought I would share a few details of…

So…2020. It’s fair to say, it’s not been the best year most of us have ever had! Like many businesses, we are ending the year a bit smaller than we started it. Understandably, many of our clients – like those who had to close their businesses for a while – reduced…

Meet the final member of our Digital Marketing team in the last instalment of our staff profiles. Say hello to Harry…   Tea or coffee? Coffee What is your favourite meal? Paella. It has everything I like in one meal; meat, fish and veg. If you could be an animal, what would you be? A…

Here at Ascendancy, we have a dedicated Digital Marketing team. Meet our PPC Account Executive, Jay…   Tea or coffee? Tea at home – Coffee at work What is your favourite meal? Pizza, but if you put barbecue sauce on it, I won’t touch it. If you could be an animal, what would you be? I…

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