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With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the case when it comes to Google Ads, there is no one size fits all, no single answer for everyone. It…

So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been asked by clients a few times for software recommendations, so I thought I would share a few details of…

So…2020. It’s fair to say, it’s not been the best year most of us have ever had! Like many businesses, we are ending the year a bit smaller than we started it. Understandably, many of our clients – like those who had to close their businesses for a while – reduced…

Meet the final member of our Digital Marketing team in the last instalment of our staff profiles. Say hello to Harry…   Tea or coffee? Coffee What is your favourite meal? Paella. It has everything I like in one meal; meat, fish and veg. If you could be an animal, what would you be? A…

Here at Ascendancy, we have a dedicated Digital Marketing team. Meet our PPC Account Executive, Jay…   Tea or coffee? Tea at home – Coffee at work What is your favourite meal? Pizza, but if you put barbecue sauce on it, I won’t touch it. If you could be an animal, what would you be? I…

Time to meet someone new! Say hello to our Digital Marketing Technical Manager, James…   Tea or coffee?   A single cup of Tea in the office each morning, only a second one if it’s been a particularly tough/long day. What is your favourite meal?     Pizza, I could probably eat it…

Tip 5. You may already have some pre-paid support hours left! If your site is hosted with Ascendancy, remember that we include a number of support hours with every hosting package per annum. You can use your support time to request: Help to change things on your website that you can’t…

Tip 4 – Claim some free advertising Both Facebook and Google have announced that they will be providing some free advertising credits to small and medium sized businesses. We don’t have many details yet, but here’s what we can tell you so far: Facebook The social media giant have…

Tip 3. Set your website up for future success If you, or your staff, have some spare time right now and want to use some of that time to improve your website so that it performs better in the future, here are a few low- or no-cost suggestions for things you could do. New imagery New images can be a…

Tip 2. Update your website We’re actually getting more support requests than normal at the moment due to clients needing to update their websites! Here are some of the things we’re helping clients to implement: Make visitors aware of your opening hours List your opening hours clearly on…

Tip 1. Update your Google My Business If you have a Google My Business listing and haven’t done so already, you may wish to update your opening hours (if they have changed). In response to the disruption caused by Coronavirus, Google also have now made it possible to mark your business as…

Steph is another one of our Account Managers here at Ascendancy Internet Marketing. We hope you enjoy getting to know her!   Tea or coffee? Prosecco What is your favourite meal? Seafood, corn on the cob and pickles If you could be an animal, what would you be? A Quokka, it’s the happiest…