Blog

Ever wanted to know more about the team at Ascendancy? Here is the first in a series of posts profiling each of our lovely colleagues. Meet Jon, one of our talented Web Developers… Tea or coffee? Coffee in the morning, tea at night – water throughout the day! 😊 What is your favourite…

We asked client and friend of Ascendancy, Monica Seeley, about a tool we had come across (Email Meter) which monitors and reports back on your usage of email. Email overload is obviously a big issue for us and for many of our clients (Helen alone receives around 3,000 emails per month!) and we were…

Who wouldn’t, after all? The headline may sound ‘too good to be true’, but these results really are typical of our real-world client results, where we are using custom landing pages combined with a strong Google Ads campaign. So what’s a landing page? In simple terms, it…

Video has recently shown itself to be of huge value in the world of digital marketing. People are watching more and more videos online, so brands have started to ensure that video is a big part of their marketing message. Video content has grown to become an essential part of modern-day digital…

Most advertisers use columns provided by Google as a standard basis to work from, such as Impressions, Clicks, CTR and so on. However, many people do not realise that there is a wealth of hidden data, if you only knew where to look for it and how to use it. Once you’ve had a campaign running for…

WordPress is the world’s most popular Content Management System (CMS) and is widely used to power all sorts of websites, from small brochure sites to major e-commerce operations. The one thing that every WordPress website has in common is that they all use a  theme’. A theme determines how…

As a business owner, getting up and online can be a bit of a minefield. Where do you start? What do you need? How do you update your products? How will customers find your store and how will you process payments? There are many eCommerce platforms out there, but here at Ascendancy, we are big fans…

Google have recently introduced a new pricing structure for their Google Maps API, along with a requirement for websites using the API to have an API key set-up and linked to a valid credit card. How does this affect me? If you are an Ascendancy client and you have one or more Google Maps embedded…

3 ways to make your PPC budget work harder AdWords is an incredibly powerful platform for finding your target audience.  However, many small businesses who have been seduced into paid advertising on Google find that they burn through a significant amount of cash, with no apparent returns. The aim…

We often work with clients who, while they have a Google Analytics account, don’t really use it, and find the sheer number of different reports overwhelming, and the various metrics confusing. Here’s my beginner’s guide to the core Google Analytics metrics. Bounce Rate A lot of…

On Tuesday, we hosted a live webcast of Google’s annual ‘Marketing Live’ event at which they announce new features across their marketing platforms. Sadly we could only accommodate 10 guests in our meeting room, so we weren’t able to host all of our clients and friends, so…

Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics indicate that organic posts are only reaching around 2% of the people who like and follow a Facebook…