A great way to boost traffic to your website is to get your products and services listed on Google’s product search. Formerly known as Froogle, Google Product Search is a price comparison service and a competitor to well-known shopping sites such as Kelkoo, Ciao and Pricerunner.
Google Product Search results are displayed alongside organic listings; for example, if you search for “Breville kettle” on Google UK, results from Google shopping are displayed under the first result. And it’s not just for ecommerce sites – businesses can list their services and even events such as training courses. Depending on the relevance of your product listings, you could potentially appear on page one of Google.
There are a couple of points to bear in mind before you start using Google Product Search:
• Maintenance – Your product listings will need to be updated regularly, make sure that when you change the price of goods or add new products to your shop that you update your Google product listings as well!
• Optimisation – in the same way that you would optimise the copy on your website, creating keyword-rich descriptions and titles for your listings is crucial to ranking above your competitors.
If your site accepts Google Checkout as a payment option, customers are able to leave reviews of your store which are displayed on the Google shopping search results. These reviews can help boost your ranking on the search results if positive, or hinder if negative. The “Google Checkout Accepted” logo is also displayed beside your listings, which helps draw user attention to your products.
The real beauty of Google Product Search is that, unlike other price comparison sites, it is completely free to list on; all you need to get started is a valid Google account and a spreadsheet in .csv format (also known as a ‘data feed’) containing a list of all the products on your website with prices, titles, descriptions and URLs. If your site allows it, you may even be able to set up an automated feed.
So don’t delay, sign up and start listing today! To sign up, visit: http://www.google.com/intl/en_us/products/submit.html