This is part five of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing.
Public Services in Telford v Public Services in Shrewsbury
In this category we look at public services, other than education and public transport, which we have already treated elsewhere. Within the subcategory ‘Health’ we have only included facilities that are free at the point of access, and not private healthcare providers – these come under ‘Health & wellbeing’, which we will be covering later in the week. Within Public Services we can see a few interesting differences between the people of Telford and Shrewsbury – but in many cases these can be easily explained.
For example, the Land Registry has a presence in Telford but not in Shrewsbury, and the opposite is true for prisons – and people searching for ‘Telford and Wrekin council’ or ‘Telford council’ would of course very much outnumber people searching for ‘Shrewsbury council’ because of the higher population involved. Putting those points to one side, it does seem that in particular the people of Shrewsbury are much more religious than those of Telford, with many more church-related searches. And the people of Telford would appear to be more interested in library services and their local court! But there could well be obvious reasons for these differences that haven’t occurred to me – so why not tell me what you think by adding a comment below? Tomorrow we’re looking at where visitors like to stay in Telford and how this compares to Shrewsbury. Are they looking for hotels, B&Bs or more unusual forms of accommodation?
Want to use our ‘Telford v Shrewsbury Showdown’ on your own website or blog?
We’d be delighted – but please include a link to our website – if you could drop me a line telling me where you’ve used it I can send you a short bio to include with it as well. Thanks, Helen