This is part three of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing.
Work and Education in Telford v Work and Education in Shrewsbury
Understandably, the people of both Telford and Shrewsbury are concerned with their work and their children’s education. Our category ‘Schools, colleges & community centres’ accounts for 9% of all Shrewsbury related phrases and 8% of Telford phrases – so not much difference there, we are almost equally preoccupied with education. The type of education seems somewhat different, however, with more school and community centre related searches in Shrewsbury and more college and University related searches in Telford. The latter is understandable given that there is a University campus in Telford and not in Shrewsbury, of course.
In the world of work, the differences between the two towns are still greater. In Telford around 8% of the local top search phrases relate specifically to jobs, while the figure in Shrewsbury is just 4%. So are more people out of work in Telford or do they just change jobs more frequently? One thing is for sure – the way we look for jobs appears to be quite different. In Telford we are much more likely to search for jobs in specific companies or organisations, searching for them by name. Apprenticeships also seem to be searched for more often in Telford. Over in Shrewsbury, job seekers seem more likely to search for the job centre and also to look for recruitment agencies in the town.
So, do Telford or Shrewsbury people work and study harder? Tell us what you think by adding a comment! And tomorrow we’ll be looking at travel – both motoring and public transport – in Telford versus travel in Shrewsbury. Who buys more cars? Who uses the train more? Find out tomorrow in part four.
Want to use our ‘Telford v Shrewsbury Showdown’ on your own website or blog?
We’d be delighted – but please include a link to our website – if you could drop me a line telling me where you’ve used it I can send you a short bio to include with it as well. Thanks, Helen