Recently, we’ve had quite a few questions from clients about Google Authorship – specifically how to go about setting it up. For the uninitiated, Google Authorship markup is a bit of code that links the content on your website (articles or pages you have written) with your Google+ profile. The result of this is that your Google+ profile picture and a link to your Google+ profile appear next to content you’ve published in Google’s search results. In the example above, I’ve searched for ‘compare energy’. With lots of people trying to get a better deal on their utilities at the moment, this is quite a competitive search term. Out of the two results, which drew your attention more? Hopefully the former, rather than the latter. It’s certainly more eye catching 🙂
Implementing Authorship Mark-up
This will depend on the how your website is set-up. For WordPress websites, we recommend installing the fantastic WordPress SEO by Yoast plugin if you haven’t done so already. Once you’ve installed this plugin, you can add a link to your Google+ profile in your WordPress profile: Once you’ve added the URL of your Google+ profile to your WordPress profile, log into Google+ and edit your profile. If you haven’t done so already, make sure you have set a profile picture. Look for the Links section of your profile and add the name and URL of the website you want to link under the Contributor to section: That’s it! It may take a little while for the change to kick in, but from now on your Google+ profile picture should start to appear next to posts/pages that have been published by yourself in WordPress. Here’s one I made earlier: Other authors on your WordPress site will need to repeat the above process within their WordPress profile to have their Google+ profile picture displayed alongside their posts/pages.