Under-Used Analytics Features 3: Dashboards

This is the third post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to use them – hence the need for this series!

What are Dashboards?

Dashboards can be created in Google Analytics to bring together specific charts and tables of data that you want to see at a glance. They can be either private or shared with other users. So, for example, you might have a different dashboard for the Board which gave an overview of the data, one for the Marketing Manager which went into more detail and one for the Web Developer which drilled down even further.

Where do I see these Dashboards in Analytics?

Dashboards are the top item on the left hand navigation bar in Google Analytics:

Dashboards can be set to be emailed to you regularly as well:

How do I add new items to a Dashboard?

Once you’ve created a Dashboard, we find the easiest way to add things to it is to navigate around Google Analytics until you get to a report that you find useful, and would want to have on your Dashboard, and then click ‘Add to Dashboard’: (Side note: You can also add Shortcuts (see next button to the right in the screenshot above) which make it easy to get to that particular report in future if it’s one that you look at a lot.)

Can I see some more examples of Dashboards I might want to use?

A valuable resource you might like to be aware of is the Google Analytics Solutions Gallery. Here GA users can share dashboards that they have made (and Custom Reports, Segments and more too) with other users. There are lots of Dashboards there that you can import into, and use, in your own Analytics account. This should give you a flavour of what can be done: https://analytics.google.com/analytics/gallery/#posts/search/%3F_.type%3DDASHBOARD%26_.sort%3DUSES%26_.start%3D0/

I’d like to know more about Dashboards! Where can I read more?

Google’s own Support files give you lots of information about Dashboards. I’d suggest starting with their general support article on Dashboards: https://support.google.com/analytics/answer/1068216?hl=en Enjoy!

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