Websites, WeWe, and Telling It Like It Is
The words that you use on your website are crucial not only for attracting visitors to your website via search engines, but also to convert your visitors into paying customers or clients. Even if you consider yourself a good writer, you may not know about writing for the web and how it differs from writing for print. Jakob Nielsen, usability guru, starts an article on “How Users Read on the Web” with the phrase “They…