Blog
Meet another member of Ascendancy’s web team! Say hello to Alex… Tea or coffee? Tea What is your favourite meal? A good Sunday roast If you could be an animal, what would you be? A sloth,…
Instagram has become a powerful tool for marketing. The social media platform can put a face to your brand, giving you a more personal connection to your customers. Allowing you to easily promote…
You’re probably working hard on marketing for Black Friday, but don’t forget to make sure you have everything in place to keep up with the increase in orders. Here are some quick tips to…
Get to know Ascendancy’s Office Manager, Alice! Tea or coffee? Peppermint Tea What is your favourite meal? I could eat Spaghetti Bolognese for lunch and dinner every day and not get bored, I…
Picking a domain name can be difficult, especially with most of the short and easy-to-remember ones now gone. Some new businesses are now opting to find an available domain name and then naming their…
Say hello to a member of the A-Team! Meet a member of our fantastic Web Development team, Karen: Tea or coffee? Coffee in the morning and tea in the afternoon. What is your favourite meal? I don’t…
I joined Ascendancy after my first year of sixth form after developing a strong passion for digital marketing and deciding to pursue it as a career and so far, I’ve really enjoyed it. Everyone has…
E-commerce businesses are always trying to maximise sales at key times of the year, with Christmas and Valentine’s Day being two examples. But none are more important or busier than Black…
Black Friday 2020 was predicted to beat the UK online sales record and that prediction was not wrong. It was a record-breaking year with online sales reportedly up 60% on the previous year. Overall,…
Having an SSL certificate is essential on any modern website. In the past, SSL certificates were primarily used to secure the transmission of sensitive information on the web, such as credit card…
Backlinks are links from a page on one website that lead to another website. Google looks favourably on these when deciding organic search engine rankings due to them being considered a “vote of…
The COVID-19 pandemic has of course led to exponential growth in online retail over the last year. More and more businesses are realising the importance of using the online channel to their business…
If you’re running a Google Ads campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads…
A meta description is an HTML tag that you can set for a page of your website and (Google gods permitting) will show under your title tag on a search engine results page. It can be used to give some…
For e-commerce retailers, one of the most important metrics you will be measuring is the conversion rate of your checkout process. Even a tiny increase in the percentage of visitors who complete a…
In the years to come, we will no doubt look back at 2020 as the year that fundamentally changed e-commerce. The pandemic brought dramatic growth in the digital and e-commerce sectors, creating a boom…
For e-commerce businesses, returns can be a real headache. Not only do you have to deal with the disappointment of customers not loving your product, but it also eats into your profit margin and…
If you’ve recently redesigned your website or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the…
Over the past year many e-commerce businesses have seen a change, one way or another, in their volumes. While the news tends to report that online businesses are doing particularly well, it does all…
When paying for goods or services online everyone has their preferred method, whether through traditional debit and credit cards, or through new Apple Pay, Google Pay, and buy-now-pay-later methods.…
Social media has taken the world by storm, and whereas before it was the hot spot for checking out the latest news about friends and acquaintances, connecting with people of the past or just watching…