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We often get asked a by clients whether, when advertising on Facebook, they should use boosted posts or ads. Many are unaware that boosted posts aren’t the only way of advertising on Facebook, or don’t understand the difference. With regard to which is best for your business, it does…

Change isn’t something a lot of us like; sticking to what we know best is often what we believe to be the best option, despite a better/easier version being available. When we came into work one day and found that the thing we used most had changed beyond recognition, we were a bit thrown. It has…

All users of Google Analytics are being prompted to edit some new Data Retention settings. You may have received an email about it from Google, or you may have seen a notification like this in your account:   The context behind this new setting is, of course, GDPR. Under GDPR, we all have new…

This year the Ascendancy office will be closed from Monday 25th December 2017 until Tuesday January 2nd 2018. Should any client need urgent assistance during this period, we will be monitoring emails and also checking phone messages. We wish you all a very Merry Christmas and a Happy New Year, and…

It’s important to make sure your potential clients remember you exist. Often, you will have potential clients that come to your website, take a look around and then leave. How can you make them more likely to come back in future by reminding them you exist? Watch our video to find out.

How good does your website really have to be? Do you really need to make your website better than all the other websites or is it a case of making it less “shoddy” than your competitors? Find out in this video.

Website statistics give you one way of understanding what’s happening on your website. But they can’t always tell you the ‘why’. User testing is a good way to discover the ‘why’ and learn what your visitors are thinking as they click through your website. Learn…

Not very keen on looking at data? Well we have some bad news for you – if you want to build a successful online business, then you have to learn to love data. Watch our video to learn why you should learn to “do the Maths”.

If you’re a client of Ascendancy, you’ll probably already have heard us promoting the benefits of switching your site from HTTP to HTTPS. This is done by buying an SSL certificate and implementing it on your website, changing all of your URLs. In a nutshell, the key benefit is that if…

You met BOB in our last post, well now it’s time to meet another friend of ours, Tim. Tim’s the kind of customer you want, he’s the man (or woman) that you want to do business with. Who is he, why is he the kind of customer you want, and how can you target him?

BOB is a good friend of Ascendancy – but who is he and what does he mean? Watch our video on BOB and get to know him better!

The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it gives you a list of recommendations on how you could optimise your content better for that term.…