Blog
As technology advances, we as internet users are more dependent on the retail services available online. As shopping habits are shifting towards the digital world, it is vital for advertisers and…
The pandemic and the lockdowns it has created as a result have all meant that everybody’s lives and the way we run our days have changed. People have stopped doing certain activities and habits,…
Is everyone in your business targeting your marketing at a clearly-defined set of potential customers? Need a clear-cut picture of your target audience? That is where a marketing persona comes into…
Collection ads are a perfect way to get your products out there in a dynamic and easy to use way. They can be used in many different ways for different businesses, however, from our experience, this…
With the growing shift toward smart bidding, it becomes increasingly important to understand which bidding strategy will work best for you, and how to set and adjust your targets. As is always the…
So – we’ve all been working from home for a veeeeeeery long time now, and generally speaking, it’s all worked pretty smoothly, at least in terms of the logistics. I’ve been…
So…2020. It’s fair to say, it’s not been the best year most of us have ever had! Like many businesses, we are ending the year a bit smaller than we started it. Understandably, many…
Here at Ascendancy, we have a dedicated Digital Marketing team. Meet our PPC Account Executive, Jay… Tea or coffee? Tea at home – Coffee at work What is your favourite meal? Pizza, but if you put…
Tip 5. You may already have some pre-paid support hours left! If your site is hosted with Ascendancy, remember that we include a number of support hours with every hosting package per annum. You can…
Tip 4 – Claim some free advertising Both Facebook and Google have announced that they will be providing some free advertising credits to small and medium sized businesses. We don’t have…
Tip 3. Set your website up for future success If you, or your staff, have some spare time right now and want to use some of that time to improve your website so that it performs better in the future,…
Tip 2. Update your website We’re actually getting more support requests than normal at the moment due to clients needing to update their websites! Here are some of the things we’re…
Tip 1. Update your Google My Business If you have a Google My Business listing and haven’t done so already, you may wish to update your opening hours (if they have changed). In response to the…
Get to know the person that founded Ascendancy. Meet the company Director, Helen… Tea or coffee? Tea! By the gallon, please. What is your favourite meal? My mum’s spaghetti bolognese followed…
Digital Marketing is a field of constant change. In the last few years, social media has changed the way businesses market themselves. New platforms and techniques are always in the works. So, where…
As Search Engine Marketers, we are constantly looking to expand our knowledge of everything search. We want to know how it works, how it’s going to evolve and most importantly – how we can…
Here at Ascendancy, we have a dedicated Digital Marketing team. Meet one of our Account Managers, Emily… Tea or coffee? Is there an option for peppermint tea? 😀 What is your favourite meal?…
Google Shopping ads rely on the information in your product feed to decide which keywords your products should show for. Poor wording or insufficient information could make the difference between a…
Ever wanted to know more about the team at Ascendancy? Here is the first in a series of posts profiling each of our lovely colleagues. Meet Jon, one of our talented Web Developers… Tea or…
We asked client and friend of Ascendancy, Monica Seeley, about a tool we had come across (Email Meter) which monitors and reports back on your usage of email. Email overload is obviously a big issue…
Who wouldn’t, after all? The headline may sound ‘too good to be true’, but these results really are typical of our real-world client results, where we are using custom landing pages combined…