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This is the first post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite dramatically, from the old format of 25-35-35 (25 characters for the headline and 35 characters for…

Engaging a digital marketing agency can make all the difference to the success of your online presence.  Finding the right agency will obviously be your first priority.  Once you’ve engaged the perfect agency, there are steps you can take to ensure that you get the most out of your digital…

Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be able to be set individually, on a page by page basis, overriding the defaults. These are usually…

A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When we take over a Google AdWords account we often notice the following mistakes: The Chosen Targeted…

Where can Google AdWords ads appear? Everyone knows that Google AdWords ads appear on Google. But in our experience, not all clients are aware quite how many other opportunities are available to them beyond Google, via the AdWords platform. Here’s a quick rundown of some of the options open to you when you advertise on Google AdWords: Search Advertising This is the most common form of advertising in use. They are text ads which appear on…

So what was it like to start at Ascendancy? Well, it’s not only my first apprenticeship but I’m also Ascendancy’s first apprentice, and I had a great first month. Everyone was very welcoming and friendly, which helped me settle in fairly quickly. I also found this is the case when clients…

1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to be compatible with the new code, not installing the code means you are missing out on new features, and…

Working in the weird and wonderful world of Google is sometimes an eye opener! While managing our clients’ search engine marketing campaigns we stumble across some interesting phrases that people search for online. We’ve collected together our 25 funniest Google search phrases of 2015…

What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg. Monthly Searches shropshire star 201000 shropshire 27100 shropshire council 18100 shropshire star news 8100 shropshire star jobs 8100 shropshire homepoint 5400 shropshire planning 4400 shropshire council jobs 3600 shropshire council planning 2900…

For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when buying a website and help you to make a more informed decision that you’re less likely to regret six months later. Choosing a content management system (CMS) Content management systems allow clients to update their content as and when they want to.…

Back in February, we were delighted to be invited by Google to co-host and present at an event put on especially for 16 of our clients and prospects at Google’s Manchester offices. Tim, a Google AdWords product specialist, presented on the advantages of working with a Badged Google Partner such as Ascendancy. Google Partners that have been awarded the badge are agencies that have been recognised by Google as trusted partners because they…