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How good does your website really have to be? Do you really need to make your website better than all the other websites or is it a case of making it less “shoddy” than your competitors? Find out in this video.

Website statistics give you one way of understanding what’s happening on your website. But they can’t always tell you the ‘why’. User testing is a good way to discover the ‘why’ and learn what your visitors are thinking as they click through your website. Learn…

Not very keen on looking at data? Well we have some bad news for you – if you want to build a successful online business, then you have to learn to love data. Watch our video to learn why you should learn to “do the Maths”.

If you’re a client of Ascendancy, you’ll probably already have heard us promoting the benefits of switching your site from HTTP to HTTPS. This is done by buying an SSL certificate and implementing it on your website, changing all of your URLs. In a nutshell, the key benefit is that if…

You met BOB in our last post, well now it’s time to meet another friend of ours, Tim. Tim’s the kind of customer you want, he’s the man (or woman) that you want to do business with. Who is he, why is he the kind of customer you want, and how can you target him?

BOB is a good friend of Ascendancy – but who is he and what does he mean? Watch our video on BOB and get to know him better!

The Yoast SEO Plugin is a really useful plugin for WordPress that gives you guidance on how to optimise your website for search engines. You enter a keyword in the ‘focus keyword’ box and it gives you a list of recommendations on how you could optimise your content better for that term.…

We’re over the moon to announce that we have won the Best Small Business award at the Shropshire Business Awards. We received the award from sponsor Nick Jones Wealth Planning at a ceremony at the Telford International Centre on June 23rd. We’d like to thank all our clients, suppliers…

WordPress 4.8 Release WordPress 4.8, which is named ‘Evans’ in tribute to jazz pianist and composer William John Bill Evans. This update contains new features pertaining to the Widgets area of WordPress Dashboard and an improvement to the way hyperlinks are added in the WYSIWYG editor. Image…

In the past, SSL certificates have been primarily used to secure the transmission of sensitive information on the web, such as credit card information and sensitive personal details. We now recommend to all of our clients that they should have an SSL certificate for their website – this…

Quality Score is a fundamental concept of Google AdWords. For the uninitiated, each keyword in your account gets given a Quality Score which is a mark out of 10. If you get a high Quality Score, you can potentially rank higher up the page for a lower cost. This is because ads aren’t purely ranked…

This is the sixth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to use them…