On Tuesday, we hosted a live webcast of Google’s annual ‘Marketing Live’ event at which they announce new features across their marketing platforms. Sadly we could only accommodate 10 guests in our meeting room, so we weren’t able to host all of our clients and friends, so…

Let’s be frank – organic reach on Facebook is slowing dying. Recent algorithm changes at the end of 2017 have led to a further decline in organic posts reaching target audiences. Statistics indicate that organic posts are only reaching around 2% of the people who like and follow a Facebook…

Are you thinking about hiring a digital marketing agency to help market your business online? Here are some examples of questions that you should ask when enquiring with each agency. These will hopefully help you to bust through the marketing jargon and help you find the right digital marketing…

There are a huge number of things to remember when managing your Google AdWords campaigns – but one of the most important things to consider is the Quality Score of your keywords. For those who do not know what Quality Score is – Quality Score is Google’s 1-10 rating given to each of…

When you’re running AdWords campaigns for your business, you’ll know that if you’re planning a promotion, it may need to start and end outside of office hours.  I’d like to share with you a brilliant way to save time and ensure all your promotions start and end at exactly the times you…

We often get asked a by clients whether, when advertising on Facebook, they should use boosted posts or ads. Many are unaware that boosted posts aren’t the only way of advertising on Facebook, or don’t understand the difference. With regard to which is best for your business, it does…

Change isn’t something a lot of us like; sticking to what we know best is often what we believe to be the best option, despite a better/easier version being available. When we came into work one day and found that the thing we used most had changed beyond recognition, we were a bit thrown. It has…

All users of Google Analytics are being prompted to edit some new Data Retention settings. You may have received an email about it from Google, or you may have seen a notification like this in your account:   The context behind this new setting is, of course, GDPR. Under GDPR, we all have new…

This year the Ascendancy office will be closed from Monday 25th December 2017 until Tuesday January 2nd 2018. Should any client need urgent assistance during this period, we will be monitoring emails and also checking phone messages. We wish you all a very Merry Christmas and a Happy New Year, and…

It’s important to make sure your potential clients remember you exist. Often, you will have potential clients that come to your website, take a look around and then leave. How can you make them more likely to come back in future by reminding them you exist? Watch our video to find out.

How good does your website really have to be? Do you really need to make your website better than all the other websites or is it a case of making it less “shoddy” than your competitors? Find out in this video.

Website statistics give you one way of understanding what’s happening on your website. But they can’t always tell you the ‘why’. User testing is a good way to discover the ‘why’ and learn what your visitors are thinking as they click through your website. Learn…

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