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A well run AdWords campaign can save you money – and make you money. If you’ve experimented with AdWords in the past and found that it didn’t work for you – maybe it was costing you a fortune and not delivering any enquiries – then you might have written off this form of targeted advertising, thinking it’s not for you. However, it may be that with a few changes, your account could be a goldmine. When we take…

We’ve been chosen by Google to host an exclusive Local Meet Up at our office in Shifnal on November 25 at 5pm The meetup will be a chance for businesses to connect directly with Google’s advertising experts via a live stream, ideal for businesses in the area who are looking to grow their online traffic and enquiries by advertising on Google. We only have 10 places available so we are inviting interested businesses to enter a draw to win…

So – it’s Friday afternoon, the phone’s not ringing, and you’re wondering which job to prioritise. I think it’s time you put your own website at the top of your to do list. Try implementing one or more of these quick action items that could make a real difference to your business, with a small investment in your time this afternoon: 1. Make your home page title tag keyword rich If there was only one place on your…

A new Government-led programme designed to support and grow small enterprises has proven a huge success with two Shropshire businesswomen. Helen Culshaw, director of Ascendancy Internet Marketing, based in Shifnal, has been working with Egyptian mezze connoisseur Marina Ibrahim, of Cooking Like Cleopatra, as a Growth Voucher advisor providing strategic advice on digital marketing. The work has enabled Marina Ibrahim, who offers authentic…

If you’ve spoken to anyone in the web industry recently on the topic of search engine optimisation, you may well have heard of some big changes that have happened over the last couple of years that have affected how websites are ranked on Google. You may also have heard talk of “SEO doesn’t work any more”, “Links – we shouldn’t be building those any more should we?” and so on – particularly,…

A Shropshire internet expert is warning businesses to be aware of invalid certification badges when choosing a marketing agency to manage their Google advertising. Helen Culshaw, Director of Ascendancy Internet Marketing in Shifnal, says many online agencies offering Google AdWords services are displaying out of date accreditation badges. She said: “Many internet marketing agencies are still displaying certification badges from the previous…

Recently I was lucky enough to be invited to a Google Partners event in Manchester – bringing Google Partners up to speed with the latest AdWords product announcements, and giving agencies useful guidance on business development. What did I learn? Here’s my rundown of the key issues covered: Continuing emphasis on mobile Following on from 2013’s introduction of enhanced campaigns, the focus at Google AdWords is still very much…

On Bank Holiday Monday, Radio 4 listeners were treated to the sound of Ascendancy’s very own Helen Culshaw. Helen was invited to chat to Woman’s Hour about the challenges faced by women in rural enterprise, and went off to BBC Radio Shropshire to record her piece alongside Polly Gibb, Director…

If you’re shopping around for a new website, you’re probably finding it difficult to choose between the myriad providers out there in the marketplace. All web agencies tend to say the same thing – that they have fantastic customer service, unparallelled technical skill, etc, etc. Rather than just SAYING we do all those things, we thought we’d start trying to prove it – so we’ve started surveying our web design…

On March 26th we celebrated our 10 years in business with a party fit for a 10 year old! With balloons, birthday cake, and a host of party games, including giant Jenga, Scalextric and Nerf darts, many of our clients and suppliers came to celebrate with us, and get to know each other better too. We’d like to thank all those who came and enjoyed the party with us, and special thank yous go out to Patshull Park Hotel, who hosted our event so…

As anyone running a Google AdWords account to promote their business knows, it’s usually relatively straight forward to track online enquiries that the campaign generates – using goals to track enquiry forms or clicks on mailto links, or using ecommerce tracking on ecommerce sites. However, many enquiries  – in the case of some businesses, the majority of enquiries – won’t come through online at all, but via a…

We’re delighted to announce that we’re now officially a Growth Vouchers Accredited Adviser. This means that those who’ve been awarded a Growth Voucher may be able to claim up to £2,000 funding on a match funded bases towards strategic digital technology advice from Ascendancy! The Growth Vouchers programme is available to small businesses in England who have been trading for at least one year, have 49 employees or fewer, and…