1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to be compatible with the new code, not installing the code means you are missing out on new features, and…

Working in the weird and wonderful world of Google is sometimes an eye opener! While managing our clients’ search engine marketing campaigns we stumble across some interesting phrases that people search for online. We’ve collected together our 25 funniest Google search phrases of 2015…

What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg. Monthly Searches shropshire star 201000 shropshire 27100 shropshire council 18100 shropshire star news 8100 shropshire star jobs 8100 shropshire homepoint 5400 shropshire planning 4400 shropshire council jobs 3600 shropshire council planning 2900…

For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when buying a website and help you to make a more informed decision that you’re less likely to regret six months later. Choosing a content management system (CMS) Content management systems allow clients to update their content as and when they want to.…

Back in February, we were delighted to be invited by Google to co-host and present at an event put on especially for 16 of our clients and prospects at Google’s Manchester offices. Tim, a Google AdWords product specialist, presented on the advantages of working with a Badged Google Partner such as Ascendancy. Google Partners that have been awarded the badge are agencies that have been recognised by Google as trusted partners because they…

We’ve been chosen by Google to host an exclusive Local Meet Up at our office in Shifnal on November 25 at 5pm The meetup will be a chance for businesses to connect directly with Google’s advertising experts via a live stream, ideal for businesses in the area who are looking to grow their online traffic and enquiries by advertising on Google. We only have 10 places available so we are inviting interested businesses to enter a draw to win…

So – it’s Friday afternoon, the phone’s not ringing, and you’re wondering which job to prioritise. I think it’s time you put your own website at the top of your to do list. Try implementing one or more of these quick action items that could make a real difference to your business, with a small investment in your time this afternoon: 1. Make your home page title tag keyword rich If there was only one place on your…

A new Government-led programme designed to support and grow small enterprises has proven a huge success with two Shropshire businesswomen. Helen Culshaw, director of Ascendancy Internet Marketing, based in Shifnal, has been working with Egyptian mezze connoisseur Marina Ibrahim, of Cooking Like Cleopatra, as a Growth Voucher advisor providing strategic advice on digital marketing. The work has enabled Marina Ibrahim, who offers authentic…

If you’ve spoken to anyone in the web industry recently on the topic of search engine optimisation, you may well have heard of some big changes that have happened over the last couple of years that have affected how websites are ranked on Google. You may also have heard talk of “SEO doesn’t work any more”, “Links – we shouldn’t be building those any more should we?” and so on – particularly,…

A Shropshire internet expert is warning businesses to be aware of invalid certification badges when choosing a marketing agency to manage their Google advertising. Helen Culshaw, Director of Ascendancy Internet Marketing in Shifnal, says many online agencies offering Google AdWords services are displaying out of date accreditation badges. She said: “Many internet marketing agencies are still displaying certification badges from the previous…

Recently I was lucky enough to be invited to a Google Partners event in Manchester – bringing Google Partners up to speed with the latest AdWords product announcements, and giving agencies useful guidance on business development. What did I learn? Here’s my rundown of the key issues covered: Continuing emphasis on mobile Following on from 2013’s introduction of enhanced campaigns, the focus at Google AdWords is still very much…

On Bank Holiday Monday, Radio 4 listeners were treated to the sound of Ascendancy’s very own Helen Culshaw. Helen was invited to chat to Woman’s Hour about the challenges faced by women in rural enterprise, and went off to BBC Radio Shropshire to record her piece alongside Polly Gibb, Director…

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