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If you’re running a Google AdWords campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads come up, right? Not necessarily – as you’ve probably already…

How do you feel when you receive an email which contains more logos than content? Worse still the logos/images take up more space as attachments than the attached file?  Recently I received an email where the logos and awards included in the signature block amounted to nearly 35KB which was more than both the content and the attached Word file.  Three emails like this and that’s a third of a MB of unwanted storage space. I diligently deleted…

For clients looking into buying a website, particularly if they have no prior experience of doing so, the world of web design and online marketing can be a confusing one. Different people will tell you different things about what a website should and shouldn’t do. For example, one web designer will say “Full SEO* is included in every project at no additional cost” while another will tell you that it’s going to cost you…

Today, 27th May 2013, marks the 10th anniversary of WordPress! During this relatively short period of time it’s gone from being a simple blogging tool to a fully fledged content management system. WordPress now powers just over 18% of all websites on the internet (according to W3Techs). This…

If you’ve logged into Google Analytics recently, you’ll no doubt have noticed that one of your top keywords – probably THE top keyword – is displayed as ‘(not provided)’. What does this mean? It means that people have visited your website as a result of an…

A few days ago, I had the pleasure of a visit to Google London HQ, for an agency event. I’ve been invited to previous events but been unable to attend, so I was glad to finally be able to make it there! To get the best train fares I somewhat rashly booked myself onto the 5:24 train! Bleary-eyed, I arrived in the big smoke at 7:13 in the morning, giving me ample time to travel 3 tube stops by 9am… After a rather nice Marks &…

When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their Google Analytics. We’re looking to see: How much traffic do they get? Where does it come from; and How many enquiries or sales have they had as a result? The last of those three items is where Google Analytics goals come in – and in the…

This is the seventh and final part of a series of blogs demonstrating how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. The final chapter in our Telford v Shrewsbury Google Showdown! It’s our final day comparing the two towns through Google search terms – and…

This is part six of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Places to Stay in Telford v Places to Stay in Shrewsbury Around 8% of the search phrases which include the word ‘Telford’ are related to accommodation, while in…

This is part five of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Public Services in Telford v Public Services in Shrewsbury In this category we look at public services, other than education and public transport, which we have already treated…

This is part four of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Travel in Telford v Travel in Shrewsbury Shrewsbury people appear to be slightly more inclined to search for car-related phrases than Telford people (7% of searches in Shrewsbury…

This is part three of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Work and Education in Telford v Work and Education in Shrewsbury Understandably, the people of both Telford and Shrewsbury are concerned with their work and their children’s…