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If you’ve logged into Google Analytics recently, you’ll no doubt have noticed that one of your top keywords – probably THE top keyword – is displayed as ‘(not provided)’. What does this mean? It means that people have visited your website as a result of an…

A few days ago, I had the pleasure of a visit to Google London HQ, for an agency event. I’ve been invited to previous events but been unable to attend, so I was glad to finally be able to make it there! To get the best train fares I somewhat rashly booked myself onto the 5:24 train! Bleary-eyed, I arrived in the big smoke at 7:13 in the morning, giving me ample time to travel 3 tube stops by 9am… After a rather nice Marks &…

When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their Google Analytics. We’re looking to see: How much traffic do they get? Where does it come from; and How many enquiries or sales have they had as a result? The last of those three items is where Google Analytics goals come in – and in the…

This is the seventh and final part of a series of blogs demonstrating how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. The final chapter in our Telford v Shrewsbury Google Showdown! It’s our final day comparing the two towns through Google search terms – and…

This is part six of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Places to Stay in Telford v Places to Stay in Shrewsbury Around 8% of the search phrases which include the word ‘Telford’ are related to accommodation, while in…

This is part five of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Public Services in Telford v Public Services in Shrewsbury In this category we look at public services, other than education and public transport, which we have already treated…

This is part four of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Travel in Telford v Travel in Shrewsbury Shrewsbury people appear to be slightly more inclined to search for car-related phrases than Telford people (7% of searches in Shrewsbury…

This is part three of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Work and Education in Telford v Work and Education in Shrewsbury Understandably, the people of both Telford and Shrewsbury are concerned with their work and their children’s…

This is part two of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in…

If you’re from Shropshire, you’ll be aware of the – ahem – friendly rivalry between Shrewsbury and Telford. But are the two towns really so different? We decided to find out. Using the Google AdWords keyword tool it is possible to find out which phrases related to the two towns are searched for most frequently on Google. What phrases do Shrewsbury people search for and how are those different to the searches of Telford people? Let’s…

This is part one of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in Shrewsbury In both Telford and Shrewsbury, leisure related searches make up the biggest proportion of Google searches. In Shrewsbury leisure accounts…

This research is based on Google AdWords keyword data. It has been compiled by taking the top 250 search terms to include the word ‘Telford’ and the top 250 search terms to include the word ‘Shrewsbury’, with the match type set to exact to get reliable data on the number of searches for that exact phrase, and then categorising and analysing the keywords. Of course there are various problems with this approach – it…