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The words that you use on your website are crucial not only for attracting visitors to your website via search engines, but also to convert your visitors into paying customers or clients. Even if you consider yourself a good writer, you may not know about writing for the web and how it differs from writing for print. Jakob Nielsen, usability guru, starts an article on “How Users Read on the Web” with the phrase “They…

If you’ve recently redesigned your website, or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the site. After all, you probably didn’t like that site very much and couldn’t wait to see the back of it. Maybe you didn’t like the design, the content no longer fitted with your vision for the business, or perhaps the…