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PPC Calculator

How much should you budget for Google Ads? Use this tool to play around with the figures.

1. How much do you spend per month on clicks?

£p

2. What is your conversion rate on the clicks to sales/enquiries?

£%

3. Finally, how much does each click cost you?

£p

Your results:

You'd get clicks
Which should convert into sales or enquiries
That's a cost of per enquiry or sale

Is it worth it? Take into consideration these factors:

How much is a sale worth to your business? Is it more or less than the figure above?
Are you going to use an agency to manage the account? If so, you'll need to factor those costs in too.
How much data do you need to determine whether it works for you or not? How much are you prepared to spend to properly test it?

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