CJ Wildlife is a Shropshire based wild animal food company, specialising in high quality food for birds, hedgehogs, squirrels, bats and insects. With 25 years’ experience, they’re one of Europe’s leading garden wildlife specialists, and most of their manufacturing and packing takes place at their local Shropshire farm.
The CJ Wildlife marketing team were already running their own campaigns on Google Ads and these were bringing in online sales and raising awareness of their business. However, they knew that with some more advanced knowledge of the platform, and an action plan for maintaining the account, they would be able to achieve an even better return on investment going forward.
Action & Achievements
We put together a bespoke training programme for the CJ Wildlife marketing team tailored to their needs – a beginners’ course and then subsequently a more advanced session to introduce some new and more complex advertising features.
Since coming to us for training, the CJ Wildlife marketing team have made dramatic improvements to the return on investment they achieve from their Google Ads campaigns.
Much of this improvement in ROI has been achieved by being able to purchase their clicks at a much lower rate – the team are now paying only a third of the cost per click that they were prior to the training. Coupled with a strong conversion rate on their website, the team are able to use Google Ads to drive a strong level of online sales to their business.