Dukeshill is recognised as one of the UK’s market leaders in traditionally cured hams, meats and artisan foods delivered fresh to the door. It has built a reputation for producing and supplying high-end produce and, in 2003, was awarded a Royal Warrant to supply ham to HM The Queen.
Although a large number of their sales were driven from their printed catalogue, 40% of sales were online, and Dukeshill wanted to grow this channel further. The company had run a number of digital marketing campaigns in-house previously, but wanted to bring those digital efforts together under the umbrella of a digital marketing specialist agency who could establish a more successful, sustained digital campaign.
Our role with Dukeshill was to work closely with the business to drive additional, relevant traffic to the website and increase online revenue through an Integrated Digital Marketing Campaign. Dukeshill had also set an ambitious revenue target from new users, whilst maintaining the highest possible return on ad spend (ROAS).
The core digital marketing plan consisted of the following activities:
- Management of Dukeshill’s Google Ad account
- Management of Facebook Ads campaigns, ensuring content was aligned with other digital marketing activity
- Optimisation of website content
- Optimisation of shopping feeds
Over the course of a year, we oversaw a 90.67% increase in revenue when compared to the previous year, as well as a 97.21% increase in the number of transactions. Also, over the Christmas period, which is of course a key period for Dukeshill, they saw a 309.62% increase in new users and an exceptional ROAS of over 4000%.