Falcon Optics

Falcon Optics

The Client

Falcon Optics is a UK manufacturer of Optical Rifle Scopes with a global reputation for innovation and genuine value.


The Brief

Falcon Optics’ website was dated and non responsive. They approached Ascendancy to design and create a new brand identity and a new, responsive, content managed website. As well as this, they approached us to facilitate new product photography.

The Approach

The old site was quite cumbersome to navigate, so our first task was to streamline the user experience, ensuring the site was easy to use and products were easy to navigate. For each product, we created hotspot images. This allows the users to learn about the specification of each  scope in great detail. We also added a global store locator so that customers could find their nearest supplier quickly and with ease. This has proved an invaluable tool for Falcon’s customers.

The Results

Since the website went live, it has seen a steady increase in traffic, and a reduced bounce rate. The website received over 4,000 sessions in March 2017. Falcon Optics continue to add new product ranges easily and successfully using WordPress, and the company is extremely satisfied with the performance of their website.

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