Flowfit is a leading fluid power component assembly, distribution and manufacturing company specialising in the supply of hydraulic components and hydraulic systems. They offer a wide range of standard products on their website, but they can also build bespoke hydraulic solutions for clients to meet their required specification.
Flowfit have ambitious growth targets, and wanted to maximise sales both through their website and also through telephone sales and enquiry forms that result from website visits.
One key challenge is that that many of the business’ sales happen offline rather than online, so understanding the value of these, and bidding and budgeting appropriately in line with results, is crucial to success.
Our role with Flowfit involves not only managing paid Search campaigns but also search engine optimisation and offering a broad range of advice and input into digital marketing strategy, working in partnership with Flowfit’s in-house team.
Core to the digital marketing plan are the following activities:
- Management of Flowfit’s Google and Microsoft Ad accounts – both Search and Shopping
- Search engine optimisation advice, specific content-based recommendations and training
- Analytics consultancy and analysis of offline sales data to better understand where to place budget
Ascendancy have been working with Flowfit for the last three years and the business has continued to grow strongly throughout that period, with digital marketing at its core.
Over that period, online revenue alone has increased by 79%, and it continues to grow strongly from year to year. As mentioned above, many of the business’ sales occur offline, and these are increasing strongly too – for example, in September 2019, phone calls from Paid Search alone had grown by 31% year on year.