Nexus Collections is a leading supplier of conference bags and associated items to conference organisers worldwide. The bags are manufactured in China and brought in direct from suppliers by Nexus, enabling the business to be very competitive on price compared to the competition, most of whom are buying through a middleman.
The Nexus website is key to the business and it successfully generates a good number of enquiries from clients across the world. Although the website was performing well, there were a few issues with the site. The site was not responsive and although ranks well on Google it was not performing well on mobile and tablet devices which has become a popular way of accessing the site today.
Nexus was also built in a bespoke content management system owned by a part time company, so although they could add new products it meant it was difficult and time consuming to get the changes made. This needed to be addressed and rectified. Nexus already had established branding, so the new site needed to be modern, but sympathetic to the brands history.