Nexus Collections

Nexus Collections

The Client

Nexus Collections is a leading supplier of conference bags and associated items to conference organisers worldwide. The bags are manufactured in China and brought in direct from suppliers by Nexus, enabling the business to be very competitive on price compared to the competition, most of whom are buying through a middleman.

 

The Brief

The Nexus website is key to the business and it successfully generates a good number of enquiries from clients across the world. Although the website was performing well, there were a few issues with the site. The site was not responsive and although ranks well on Google it was not performing well on mobile and tablet devices which has become a popular way of accessing the site today.

Nexus was also built in a bespoke content management system owned by a part time company, so although they could add new products it meant it was difficult and time consuming to get the changes made. This needed to be addressed and rectified.  Nexus already had established branding, so the new site needed to be modern, but sympathetic to the brands history.

The Approach

Our in-house design team worked closely with Nexus to design a suitable site that would work well for Nexus’ established and new customer base. As the Nexus website is a catalogue site, we thought it best to design it in a similar fashion to an e-commerce website. This style of design enables visitors to browse products intuitively and view detailed descriptions and images. The site is also built with future online sales in mind, so if Nexus decide later to sell via the website, we can easily enable this functionality. We created a bespoke product input system to enable quick product additions which was extremely important as new products are added on a regular basis. The site has been built responsively, ensuring cross platform compatibility, and allowing Nexus customers to navigate the site on any device.

Nexus now have a responsive website built in the WordPress content management system, that can be easily updated by staff saving time and money.  Users are spending 25% longer on the new website, and are 13% less likely to bounce, compared to the previous version of the site.

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