Wrekin Concrete

Wrekin Concrete

The Client

Wrekin Concrete Products Ltd – www.wrekinconcreteproducts.co.uk, based in Ketley, Telford – are a well-established, long standing UK supplier of high quality pre-cast concrete products to both the trade and the public, as well as selling through various UK-wide building merchants.

The Brief

Wrekin Concrete wanted a new, e-commerce website where they could sell and manage their products effectively to the public and trade. The website needed the functionality to calculate shipping costs automatically based on several variable factors, including delivery location, number of pallets required and the weight of the ordered products.

The new website needed to incorporate Wrekin Concretes updated brand guidelines, following the typography, colour scheme and aesthetic appearance to create brand consistency through print and digital literature.

The site needed to include a live chat feature, so clients could easily chat with Wrekin Concrete regarding product queries and bespoke orders.

Another bespoke feature required was a Decking Block Calculator that would work out how many decking blocks a client needed based on the length and width of your plot. This would ensure customers ordered accurately and added to the positive experience customers experience whilst shopping on the site.

The Approach

We developed the website in WordPress & WooCommerce (the latter to add the e-commerce functionality), which is an easy to use, open source, content management system used by businesses and organisations the world over. The website was responsively built, so customers can easily use the website on a variety of mobile and tablet devices.

Using WooCommerce we created an e-commerce facility that allows Wrekin to easily and efficiently manage their products online. The bespoke calculator systems we developed allows customers to order the correct amount of a product as well as accurately calculate the shipping method and costs involved. This allows for a much speedier, streamlined ordering system than was previously in place.

The Results

Wrekin Concrete now have a website that allows them to sell far more products online then they could before, thanks to the robust e-commerce system and bespoke shipping calculators we created. This saves the staff time as customers can easily and accurately order stock via the website, instead of having to call to put an order through manually.

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