Tag Archive: adwords

If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords you want to advertise on, and write ads that will be triggered when people search for the keywords…

It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite dramatically, from the old format of 25-35-35 (25 characters for the headline and 35 characters for…

A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When we take over a Google AdWords account we often notice the following mistakes: The Chosen Targeted…

Where can Google AdWords ads appear? Everyone knows that Google AdWords ads appear on Google. But in our experience, not all clients are aware quite how many other opportunities are available to them beyond Google, via the AdWords platform. Here’s a quick rundown of some of the options open to you when you advertise on Google AdWords: Search Advertising This is the most common form of advertising in use. They are text ads which appear on…

A well run AdWords campaign can save you money – and make you money. If you’ve experimented with AdWords in the past and found that it didn’t work for you – maybe it was costing you a fortune and not delivering any enquiries – then you might have written off this form of targeted advertising, thinking it’s not for you. However, it may be that with a few changes, your account could be a goldmine. When we take…

As anyone running a Google AdWords account to promote their business knows, it’s usually relatively straight forward to track online enquiries that the campaign generates – using goals to track enquiry forms or clicks on mailto links, or using ecommerce tracking on ecommerce sites. However, many enquiries  – in the case of some businesses, the majority of enquiries – won’t come through online at all, but via a…

At Ascendancy we’re hugely proud of our Google Partner status – but what does it mean, and why should you work with a Google Partner to run your Google AdWords campaign? Google Partners replaced the previous ‘Google Advertising Professional’ scheme in November last year and…

If you’re running a Google AdWords campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads come up, right? Not necessarily – as you’ve probably already…

A common issue faced by our clients is that they need to find an effective way of targeting potential clients online who are situated in a particular local area.  If this sounds like you, here’s a checklist of several effective ways to target your local customers online: Make sure you have created a listing on Google Maps. If you’re listed already (as many businesses are) then take control of your listing by creating a new entry on…

Increasingly, we take over Google AdWords accounts that our clients have set up for themselves and subsequently found the system more difficult to make pay than they had expected. Google AdWords makes me think of the phrase ‘A minute to learn, a lifetime to master’ which was on the box of the Othello board game which I used to play as a child. Google have done an excellent job of making the AdWords setup process easy to use, so that…