Tag Archive: analytics

This is the fifth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

This is the fourth post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how…

This is the third post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

This is the second post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

This is the first post in a series about under-used Google Analytics features. Under-used by whom? Not by us – these are features that we use all the time, and find invaluable in analysing our clients’ data. But we find that the majority of clients are unaware of them or unsure how to…

1 – Outdated Tracking Code We see many historic Analytics users that are still using the older versions of the Analytics code. While all Analytics account were automatically upgraded to be compatible with the new code, not installing the code means you are missing out on new features, and…

When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their Google Analytics. We’re looking to see: How much traffic do they get? Where does it come from; and How many enquiries or sales have they had as a result? The last of those three items is where Google Analytics goals come in – and in the…

As of the 26th May, a new law will come into effect which will mean that all UK websites should gain the consent of visitors to serve them with web cookies. What does this mean? Well, to the general public, not a lot, as many people don’t even know what a cookie is and if they’re aware of them, they’re suspicious.  In fact, according to a recent consumer survey by Econsultancy, only 31% of consumers know what cookies are and what…

Hopefully all readers of this blog should have access to a website statistics package – usually Google Analytics – that tells them how many visitors are coming to their website, what the most popular parts of the site are, how much of their traffic is coming from Google, and so on. (If you haven’t got this kind of information, you really should have – contact us if you need help sorting this out). Many clients feel…