Tag Archive: conversion

When we take over a website or an internet marketing campaign from another provider or from a client who’s been doing their own online marketing, one of the first things we do is review their Google Analytics. We’re looking to see: How much traffic do they get? Where does it come from; and How many enquiries or sales have they had as a result? The last of those three items is where Google Analytics goals come in – and in the…

You’ve probably never noticed, but at Ascendancy we call ourselves a ‘Website optimisation company’ as opposed to a ‘Search engine optimisation company’. The difference is that we recognise that for clients’ websites to succeed, you don’t just need to get traffic to a site – you need to convert it into actual sales or enquiries. You usually can’t just ‘bolt on’ search engine…

As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is suffering from what we call ‘KFS’, or Keyword Fixation Syndrome. I asked our optimisation specialist Geoff about Keyword Fixation Syndrome – how to recognise the signs, and how to overcome it! Keyword Fixation Syndrome can be diagnosed…

The words that you use on your website are crucial not only for attracting visitors to your website via search engines, but also to convert your visitors into paying customers or clients. Even if you consider yourself a good writer, you may not know about writing for the web and how it differs from writing for print. Jakob Nielsen, usability guru, starts an article on “How Users Read on the Web” with the phrase “They…

If you’ve recently redesigned your website, or made some major changes to its content or functionality, you probably didn’t give a second thought to what happened to the ‘old’ version of the site. After all, you probably didn’t like that site very much and couldn’t wait to see the back of it. Maybe you didn’t like the design, the content no longer fitted with your vision for the business, or perhaps the…