Tag Archive: copywriting

Those of you who visit this site regularly may have noticed a few changes – yes, we made time in our schedule to work on our own website! Feedback so far has been overwhelmingly positive, and we’re really proud of it – but why is doing your own website so hard? Having just gone through the process ourselves, here are my thoughts: 1. Subjectivity This goes for your own marketing in general, I think, not just your website –…

As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is suffering from what we call ‘KFS’, or Keyword Fixation Syndrome. I asked our optimisation specialist Geoff about Keyword Fixation Syndrome – how to recognise the signs, and how to overcome it! Keyword Fixation Syndrome can be diagnosed…

The words that you use on your website are crucial not only for attracting visitors to your website via search engines, but also to convert your visitors into paying customers or clients. Even if you consider yourself a good writer, you may not know about writing for the web and how it differs from writing for print. Jakob Nielsen, usability guru, starts an article on “How Users Read on the Web” with the phrase “They…