Tag Archive: google

If you’re familiar with Google AdWords, and a friend asked you to explain it to them, you’d probably say something like this: When you create an AdWords campaign, you select the keywords you want to advertise on, and write ads that will be triggered when people search for the keywords…

It’s the biggest change to come to Google AdWords for as long as we can remember. In May Google announced that the format for text ads would be changing this year – and changing quite dramatically, from the old format of 25-35-35 (25 characters for the headline and 35 characters for…

Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be able to be set individually, on a page by page basis, overriding the defaults. These are usually…

A well run AdWords campaign can save you money. Google offer plenty of functions and recommendations to help improve the quality, reduce costs and improve the effectiveness of your ad campaigns. When we take over a Google AdWords account we often notice the following mistakes: The Chosen Targeted…

Where can Google AdWords ads appear? Everyone knows that Google AdWords ads appear on Google. But in our experience, not all clients are aware quite how many other opportunities are available to them beyond Google, via the AdWords platform. Here’s a quick rundown of some of the options open to you when you advertise on Google AdWords: Search Advertising This is the most common form of advertising in use. They are text ads which appear on…

Working in the weird and wonderful world of Google is sometimes an eye opener! While managing our clients’ search engine marketing campaigns we stumble across some interesting phrases that people search for online. We’ve collected together our 25 funniest Google search phrases of 2015…

What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg. Monthly Searches shropshire star 201000 shropshire 27100 shropshire council 18100 shropshire star news 8100 shropshire star jobs 8100 shropshire homepoint 5400 shropshire planning 4400 shropshire council jobs 3600 shropshire council planning 2900…

As anyone running a Google AdWords account to promote their business knows, it’s usually relatively straight forward to track online enquiries that the campaign generates – using goals to track enquiry forms or clicks on mailto links, or using ecommerce tracking on ecommerce sites. However, many enquiries  – in the case of some businesses, the majority of enquiries – won’t come through online at all, but via a…

At Ascendancy we’re hugely proud of our Google Partner status – but what does it mean, and why should you work with a Google Partner to run your Google AdWords campaign? Google Partners replaced the previous ‘Google Advertising Professional’ scheme in November last year and…

Recently, we’ve had quite a few questions from clients about Google Authorship – specifically how to go about setting it up. For the uninitiated, Google Authorship markup is a bit of code that links the content on your website (articles or pages you have written) with your Google+ profile. The result of this is that your Google+ profile picture and a link to your Google+ profile appear next to content you’ve published in…

If you’re running a Google AdWords campaign, and you’ve chosen the keywords you want to advertise on, you’d expect that when you type one of those keywords into Google, you’d see one of your ads come up, right? Not necessarily – as you’ve probably already…

If you’ve logged into Google Analytics recently, you’ll no doubt have noticed that one of your top keywords – probably THE top keyword – is displayed as ‘(not provided)’. What does this mean? It means that people have visited your website as a result of an…