Tag Archive: keyword research

Working in the weird and wonderful world of Google is sometimes an eye opener! While managing our clients’ search engine marketing campaigns we stumble across some interesting phrases that people search for online. We’ve collected together our 25 funniest Google search phrases of 2015…

What phrases do people search for on Google containing the word Shropshire? We decided to find out… here are the top 100 search phrases* according to the Google Keyword Planner: Keyword Avg. Monthly Searches shropshire star 201000 shropshire 27100 shropshire council 18100 shropshire star news 8100 shropshire star jobs 8100 shropshire homepoint 5400 shropshire planning 4400 shropshire council jobs 3600 shropshire council planning 2900…

This is the seventh and final part of a series of blogs demonstrating how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. The final chapter in our Telford v Shrewsbury Google Showdown! It’s our final day comparing the two towns through Google search terms – and…

This is part six of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Places to Stay in Telford v Places to Stay in Shrewsbury Around 8% of the search phrases which include the word ‘Telford’ are related to accommodation, while in…

This is part five of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Public Services in Telford v Public Services in Shrewsbury In this category we look at public services, other than education and public transport, which we have already treated…

This is part four of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Travel in Telford v Travel in Shrewsbury Shrewsbury people appear to be slightly more inclined to search for car-related phrases than Telford people (7% of searches in Shrewsbury…

This is part three of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Work and Education in Telford v Work and Education in Shrewsbury Understandably, the people of both Telford and Shrewsbury are concerned with their work and their children’s…

This is part two of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in…

If you’re from Shropshire, you’ll be aware of the – ahem – friendly rivalry between Shrewsbury and Telford. But are the two towns really so different? We decided to find out. Using the Google AdWords keyword tool it is possible to find out which phrases related to the two towns are searched for most frequently on Google. What phrases do Shrewsbury people search for and how are those different to the searches of Telford people? Let’s…

This is part one of a series of blogs about how we can use keyword research to see the differences between the people of Shrewsbury and Telford. Start here if you haven’t read the intro and go here to read about our methodology, if you like that kind of thing. Leisure in Telford v Leisure in Shrewsbury In both Telford and Shrewsbury, leisure related searches make up the biggest proportion of Google searches. In Shrewsbury leisure accounts…

This research is based on Google AdWords keyword data. It has been compiled by taking the top 250 search terms to include the word ‘Telford’ and the top 250 search terms to include the word ‘Shrewsbury’, with the match type set to exact to get reliable data on the number of searches for that exact phrase, and then categorising and analysing the keywords. Of course there are various problems with this approach – it…

As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is suffering from what we call ‘KFS’, or Keyword Fixation Syndrome. I asked our optimisation specialist Geoff about Keyword Fixation Syndrome – how to recognise the signs, and how to overcome it! Keyword Fixation Syndrome can be diagnosed…