Tag Archive: roi

Increasingly, we take over Google AdWords accounts that our clients have set up for themselves and subsequently found the system more difficult to make pay than they had expected. Google AdWords makes me think of the phrase ‘A minute to learn, a lifetime to master’ which was on the box of the Othello board game which I used to play as a child. Google have done an excellent job of making the AdWords setup process easy to use, so that…