Tag Archive: SEO

For clients looking into buying a website, particularly if they have no prior experience of doing so, the world of web design and online marketing can be a confusing one. Different people will tell you different things about what a website should and shouldn’t do. For example, one web designer will say “Full SEO* is included in every project at no additional cost” while another will tell you that it’s going to cost you…

In our day to day work at Ascendancy we look at hundreds of websites every day from almost every industry you could think of. We look at our own websites of course, but we also do search engine and pay per click advertising work on websites that we didn’t build ourselves, we look at our…

Would you like to know how to make sure that your social media activity pays? Social Media Optimisation (or SMO) is no new thing, but it’s so important to make social media activity and search engine optimisation work hand-in-hand. This article tells you how; with 6 simple SMO tactics that will keep Google happy (and keep your site visible to the right people). Most site owners know the importance of search engine optimisation in ensuring that…

We’re big fans of WordPress at Ascendancy. The open source blog/CMS is our tool of choice when building new sites for many of our clients. It’s dead simple for clients to add new content to their own site, and easy to add new functionality, with new third-party plug-ins being created every day. As some of our readers may already know, we started out as an SEO agency, so we’re big on ensuring that our clients’ websites perform well in…

Google’s ranking algorithm attempts to determine the most relevant and high quality search results from a particular query.  The search engine giant has recently updated their algorithm (the ‘Farmer’ update, also called the ‘Panda’ update) to penalise websites that have a large amount of ‘shallow’ or ‘low-quality’ content, in a bid to drive spam levels down. We’ve spoken to a few clients who are…

You’ve probably heard the hype over the last couple of weeks that the new Google Instant is going to ‘change SEO forever’. If you’re not sure what Google Instant is, here’s a quick summary. If you’re logged into Google with a Google account (which you will have if you’ve ever signed up to any of Google’s many services such as Gmail, Google AdWords or Google Analytics) then you will notice a difference when you search. As soon as…

As we work on our clients’ websites, we often see the same issues recurring across multiple projects. One particularly tricky issue that we frequently come up against is when a client is suffering from what we call ‘KFS’, or Keyword Fixation Syndrome. I asked our optimisation specialist Geoff about Keyword Fixation Syndrome – how to recognise the signs, and how to overcome it! Keyword Fixation Syndrome can be diagnosed…