Tag Archive: social media

Would you like to know how to make sure that your social media activity pays? Social Media Optimisation (or SMO) is no new thing, but it’s so important to make social media activity and search engine optimisation work hand-in-hand. This article tells you how; with 6 simple SMO tactics that will keep Google happy (and keep your site visible to the right people). Most site owners know the importance of search engine optimisation in ensuring that…

Over the last few months, you’ve probably heard quite a bit about Google’s latest attempt to break Facebook’s grip on our online social lives. Google’s previous social project, Google Buzz, never really got off the ground. This was partly due to the negative publicity the service received regarding poor user privacy and partly due to the fact that it didn’t really offer anything new. Google launched its new Google+ service to great…

A common issue faced by our clients is that they need to find an effective way of targeting potential clients online who are situated in a particular local area.  If this sounds like you, here’s a checklist of several effective ways to target your local customers online: Make sure you have created a listing on Google Maps. If you’re listed already (as many businesses are) then take control of your listing by creating a new entry on…