Tag Archive: websites

Are you building a new website and would like to optimise your search engine presence? Here is an SEO Checklist to incorporate into the building of your new website! Title Tags Title tags should be able to be set individually, on a page by page basis, overriding the defaults. These are usually…

For the average business owner, commissioning a website is often confusing and, sadly, disappointing. In this guide, we will look at several of the key purchasing decisions you need to make when buying a website and help you to make a more informed decision that you’re less likely to regret six months later. Choosing a content management system (CMS) Content management systems allow clients to update their content as and when they want to.…

If you’re shopping around for a new website, you’re probably finding it difficult to choose between the myriad providers out there in the marketplace. All web agencies tend to say the same thing – that they have fantastic customer service, unparallelled technical skill, etc, etc. Rather than just SAYING we do all those things, we thought we’d start trying to prove it – so we’ve started surveying our web design…

Recently, we’ve had quite a few questions from clients about Google Authorship – specifically how to go about setting it up. For the uninitiated, Google Authorship markup is a bit of code that links the content on your website (articles or pages you have written) with your Google+ profile. The result of this is that your Google+ profile picture and a link to your Google+ profile appear next to content you’ve published in…

For clients looking into buying a website, particularly if they have no prior experience of doing so, the world of web design and online marketing can be a confusing one. Different people will tell you different things about what a website should and shouldn’t do. For example, one web designer will say “Full SEO* is included in every project at no additional cost” while another will tell you that it’s going to cost you…

Those following the progress of our favourite content management system/blogging platform, WordPress, will no doubt be eagerly anticipating the release of version 3.5. The finished version is scheduled to be unleashed on the internet on December 5th 2012, but we’ve got our hands on it early! We’ve been having a play with the beta version, and can give you a sneaky peek at some of the enhancements that are coming in this release.…

Those of you who visit this site regularly may have noticed a few changes – yes, we made time in our schedule to work on our own website! Feedback so far has been overwhelmingly positive, and we’re really proud of it – but why is doing your own website so hard? Having just gone through the process ourselves, here are my thoughts: 1. Subjectivity This goes for your own marketing in general, I think, not just your website –…

In our day to day work at Ascendancy we look at hundreds of websites every day from almost every industry you could think of. We look at our own websites of course, but we also do search engine and pay per click advertising work on websites that we didn’t build ourselves, we look at our…

You’ve probably never noticed, but at Ascendancy we call ourselves a ‘Website optimisation company’ as opposed to a ‘Search engine optimisation company’. The difference is that we recognise that for clients’ websites to succeed, you don’t just need to get traffic to a site – you need to convert it into actual sales or enquiries. You usually can’t just ‘bolt on’ search engine…

We’re pleased to announce that we’ve just launched a new WordPress-powered website for Stipersones and Corndon Hill Country Landscape Partnership Scheme. Normally we wouldn’t blog about the launch of a new website – but we’re really proud of this one, so it gets a…

Are you baffled by the thousands of WordPress plug-ins on the market? Not sure which you need? Here are 3 of our current favourites that are simple yet effective to try on your site. Why we love WordPress As you know, we’re big advocates of WordPress, not least because it’s a simple platform to…

As of the 26th May, a new law will come into effect which will mean that all UK websites should gain the consent of visitors to serve them with web cookies. What does this mean? Well, to the general public, not a lot, as many people don’t even know what a cookie is and if they’re aware of them, they’re suspicious.  In fact, according to a recent consumer survey by Econsultancy, only 31% of consumers know what cookies are and what…