Getting Started with Google Ads Training Course

Getting Started with Google Ads

Training Course Information

Summary:

Getting Started with Google Ads is a one day hands-on course suitable for people who have either:

  • Never managed a Google Ads account before, and want to learn the basics in just a day; or
  • Just started managing Google Ads

Ideally delegates will already have Google Ads account they can log into on the day, as this is a hands-on course. However, delegates without an AdWords account can also benefit too, albeit with a less hands-on experience.

A laptop is required (not a tablet).

Key Objectives:

After attending this course delegates will be able to:

  • Manage Google Search Ads
  • Understand what other types of ad can be run through the Google Ads platform
  • Research and select keywords
  • Understand how to bid and budget

Write strong Google Search Ads

Course Outline:

  • What can you do with Google Ads?
  • Choosing the right phrases to target
  • Quality Score – how it can make or break your AdWords account, and what to do about it
  • Writing winning advertisements that convert into business
  • Landing pages and why they are key
  • Reporting facilities – how to check on, and improve, the performance of your account

helen-trainingKey Benefits:

  • Avoiding the common pitfalls that beset people running Google Ads for the first time
  • Gaining an understanding of how to keep your costs down and maximise the chance of sales
  • Understanding the results from a Google Ads campaign

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