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Google Analytics

Google Analytics

Training Course Information

Summary:

This practical one day hands-on course will teach you what you need to know to get the most out of Google Analytics, the free website statistics tool. Delegates should bring their own laptops and ensure they can log in to Google Analytics on the day to get the most out of the course. No prior experience of Google Analytics is required to attend – this is a beginners’ course.

Key Objectives:

After attending this course delegates will be able to:

  • Understand the key Google Analytics metrics
  • Identify the key pieces of information that their business needs to learn from the product, and know where to find them
  • Know how to navigate Analytics, comparing date ranges and applying segments, for example
  • Understand how to use Google Analytics to track sales and enquiries
  • Build up a picture of their visitors, understanding more about their demographics and interests

See how visitors navigate their site and find information

Course Outline:

  • What is Google Analytics?
  • What can you – and should you – measure?
  • Accounts, Properties and Views – and Access Rights
  • Navigation around Analytics
  • Dimensions and Metrics
  • Tracking of marketing campaigns
  • Tracking enquiries or sales
  • Visitors and Demographics
  • Understanding how visitors use your site
  • Problem-solving case studies
  • Customising Google Analytics

Key Benefits:

  • Gaining a better understanding of how to measure the performance of your website
  • Getting a better understanding of who your website visitors are and where they come from
  • Understanding long term trends in website traffic
  • Setting up key performance indicators
  • Identifying areas of website underperformance so that they can be addressed

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