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Search Engine Optimisation / SEO Training For Beginners

SEO For Beginners

Training Course Information

Summary:

Search Engine Optimisation for Beginners is a one day hands-on course suitable for people who have either:

  • Never run a Search Engine Optimisation (SEO) campaign before; or
  • Have been attempting to optimise their website for search engines but come across conflicting advice

This is a practical course where you work, on the day, on the optimisation of your own website – a laptop is required (not a tablet).  Ideally, to get full benefit from the course, you should have access to amend your own website and also have a good website statistics package such as Google Analytics – bring along the login details.

Key Objectives:

After attending this course delegates will be able to:

  • Understand best practice techniques for SEO
  • Identify techniques that will have negative effects on SEO
  • Research relevant keywords for optimal SEO
  • Explore opportunities through competitor analysis
  • Develop an SEO action plan for your website

Course Outline:

  • What is search engine optimisation?
  • Choosing the right phrases to target.
  • On-site search engine optimisation, including
    • Writing keyword-rich copy for search engines
    • Internal linking and website structure
  • Off-site search engine optimisation: building keyword rich links to your website
  • Local search optimisation – improving your ranking for local search phrases using My Business pages, citations & reviews
  • Measuring & improving your performance using Google Analytics

helen-trainingKey Benefits:

  • Gaining better understanding of SEO techniques and tools, enabling you to either
    • Run your own SEO campaign; or
    • Work more productively with an external SEO supplier by improving your own knowledge
  • Learning how to measure the results of an SEO campaign
  • Being able to write copy suitable for an SEO campaign

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